In OTT products where users navigate large content catalogues, a quality search is essential. When implemented well it reliably improves key engagement metrics and overall product usability. Also a valuable source of user insight and way to ensure the maximum realisation of your product's value.
Search is vital to content discovery and a frequently used feature. Providing all the core search functionality that today's users expect is crucial. To then differentiate your product with exceptional search, it is necessary to leverage the content metadata complemented with a deeper knowledge of our domain.
Building on solid search functionality, the next step is personalised recommendations. Another must for video entertainment products. Particularly when looking to address the lean-back aspect of content discovery.
Offering a personalised view of your product for each individual, increases the value being derived from the same content catalogue. Increasing stickiness and reducing churn.