Depending on what it is you are looking to achieve, the platform components can be combined to address your specific needs. Belonging to the same platform, components can be added asynchronously as your proposition evolves over time.

MONETISE

By creating a consumer profile across all services, Utelly unlocks the potential of behavioural marketing for Clients to grow the stickiness of the consumer experience.

RETAIN

On the Utelly platform, consumer behavioural data provides the building blocks for Clients to up-sell consumers, reduce churn and offer advertisers new hyper-targeted audiences.

LEAN-BACK VS LEAN-FORWARD

Consumers rarely have the same consumption pattern over time and across services like Live TV versus On-Demand. Therefore, Utelly is built on the knowledge that ‘one content suggestion does not fit all’ so it delivers a composite discovery experience, made of directed search (‘lean-forward’), ML suggestions and trending content (‘lean-back’), as well as editorialised/promotional playlists.

ENGAGE

Delivering aggregated metadata and content discovery is only the beginning for the Consumer. Beyond immediate consumption (via streaming, deep-links or set-top box tune-in), Utelly allows consumers to monitor shows for availability and price alerts.

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ONE DATA

Mix Live TV, Catch-up, SVOD & TVOD
Regional line-up
Multi-lingual

ENGAGE

Editorial
Show/Series led
Channel/Serivces led  

In/Out of app touch points
Watchlist
Alerts
Social Sharing
 

requires
One Data

DELIVER

Whitelabel mobile apps
Whitelabel Alexa custom skill
Set-top box API integration
 

requires
One Data + Search + Discover

SEARCH

Full-Text
Attributes based
 

requires
One Data

MONETIZE

Promotional Campaigns
Time based
Demographics based
Audience based
Real-time bidding  

Data
Audience Creation
Audience Export

RETAIN

Multi-channel CRM
Push Notifications
SMS
In-app pop-up
Email
 

requires
One Data

DISCOVER

Recommendation
Demographics based
Behaviour based  

Trends
Published based
Twitter based

REPORT

Real-time activity reporting
Export to client data-warehouse
 

requires
One Data