Depending on what it is you are looking to achieve, the platform components can be combined to address your specific needs. Belonging to the same platform, components can be added asynchronously as your proposition evolves over time.
By creating a consumer profile across all services, Utelly unlocks the potential of behavioural marketing for Clients to grow the stickiness of the consumer experience.
On the Utelly platform, consumer behavioural data provides the building blocks for Clients to up-sell consumers, reduce churn and offer advertisers new hyper-targeted audiences.
LEAN-BACK VS LEAN-FORWARD
Consumers rarely have the same consumption pattern over time and across services like Live TV versus On-Demand. Therefore, Utelly is built on the knowledge that ‘one content suggestion does not fit all’ so it delivers a composite discovery experience, made of directed search (‘lean-forward’), ML suggestions and trending content (‘lean-back’), as well as editorialised/promotional playlists.
Delivering aggregated metadata and content discovery is only the beginning for the Consumer. Beyond immediate consumption (via streaming, deep-links or set-top box tune-in), Utelly allows consumers to monitor shows for availability and price alerts.
Mix Live TV, Catch-up, SVOD & TVOD
In/Out of app touch points
Whitelabel mobile apps
Whitelabel Alexa custom skill
Set-top box API integration
One Data + Search + Discover
Real-time activity reporting
Export to client data-warehouse