Promotion and merchandising engine for TV, OTT and short-form content
Business rules and campaign management to promote content to target audiences and organise content to match content provider compliance requirements.
No two use-cases or set of requirements are ever the same so we have built into our platform a highly configurable Business Rules Engine. All this configuration is possible on a self-service basis through our Client Portal. This also offers the ability to A-B Test configurations and determine effectiveness through an integrated analytics dashboard
Promotion campaigns on auto-pilot
Acting as a filter over the output from the search and recommendation engine APIs, the promotion engine uses scheduled content campaigns to determine which content should be pushed to which audience.
Want to learn more about how our technology can help you build next generation products for the #newTV?