Handle User Entry Errors
Real world searches regularly contain spelling mistakes, typos and incorrect word order.
Search by Entity (people, genre,etc..)
People, genre, themes etc... are key start points for search in the world of OTT and TV.
Use of synonyms is common place making it absolute search essential.
Handle Partial Match
For speed searches often ommit the first or last few letters or words of the query.
TIER 1 features
Dramatically reduces time to value, with potential for a 2x improvement in conversions!
Allows for better answers than the dreaded 'No Results Found'.
Addresses the 'why' rather that the 'what' when it comes to search.
At any given moment surface search trends and popular results.
Filter By Attributes
Content metadata attributes provide logical groupings for users to filter results